What I Run
Paid Media · 12 Years · $100M+ Generated
I built and sold a performance-marketing agency that reached a 16-person team and multi-seven figures. I ran the ads and built the sales team myself, managed up to $500K a month in ad spend for a single client across Meta and TikTok, and generated over $100M in client revenue across 12 years.
The full path I run for every account, from the first strategy call to a closed sale, with a sales team I built and trained in the middle of it.
Offer, audience & full-funnel plan
Before a dollar is spent, I map the offer, the audience, and the full path from ad to sale so the spend has somewhere profitable to go.
Meta, Google & TikTok, built to scale
Structured campaigns with creative and angles tested in volume, sized to daily budget, to find the winners fast without throttling spend.
Optimized for cost per booked call
Landing pages, offers, and funnels tuned to the metric that matters, cost per booked call, not just cheap clicks or leads.
Built, trained & managed the closers
I hired and trained a closing team that converted 1 in 3 to 1 in 2 qualified leads, so I understand the full funnel from ad spend to close.
Tracked to revenue, not vanity metrics
Budgets scaled on real close-rate data (60/30/10 TOF/MOF/BOF, heavier TOF on a cold pixel). On one account, lead cost dropped from over $100 to $40.
12 Years
Meta ads experience
$500K / mo
Peak monthly ad spend, one client
$100M+
Client revenue generated
Built & Sold
My own multi-seven-figure agency
A selection of results from Ashworth Strategy, the performance-marketing agency I founded, scaled to a 16-person team, and sold.
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Beautiful Disaster
First 6-figure day and first 7-figure month, then scaled to an 8-figure company.
HVAC Company
Segmented funnels plus 146 maintenance-plan customers for recurring revenue.
Toups & Co
Built from the very beginning into a multinational brand.
Med Spa
Cross-service campaigns lifted patient value from ~$780 to ~$1,210.
Tabbeau Place
A 3,474% sales increase in the very first month.
Landscaping
$18.7K average project value at 24.4x revenue-to-spend.
Instantly Ageless
Scaled year over year through paid media.
Accounting Firm
41 monthly advisory relationships, ~$29K in new recurring revenue.
Conner Hats
Online sales up 102% across the run.
Med Spa
Laser hair removal, package positioning at $1,640 average value.
Saved By Grace
Data-driven budget scaling and full-funnel Meta ads.
Executive Coaching
$6K average value at 5.7x first-90-day revenue-to-spend.
Plumbing Company
Grew the database by 450+ households for future revenue.
Health Product Brand
Targeted campaigns and sharper audience testing.
Estate Law Firm
~$3,900 average value plus a lasting nurture audience.
Wendy Drew
Store sales scaled steadily month over month.
Insurance Agency
44% of new households bought multiple policies.
Naples Soap Co.
Strong first month and a rising return on ad spend.
Med Spa
GLP-1 program, ~$26K in new monthly recurring revenue.
Madstad
Creative edits drove the click-through jump.
Med Spa
Botox acquisition, 58% returned within six months.
Susan Saffron Jewelry
Jewelry brand scaled profitably in the first quarter.
Med Spa
Skin rejuvenation, 39 patients added further services.
Trails Clothing
Rapid monthly revenue growth in under six months.
Niawen
Scaled through media buying and conversion work.
Lillie Dimple
Growth after taking over paid media.
Cloroom
Paid acquisition scaled over six months.
Flawless Face Pillow
Creative and funnel testing at launch.
Demons Behind Me
Fast early-stage scaling in the first quarter.
Snorble
A strong first-week product launch.
Med Spas
HVAC
Plumbing
Home Services
Automotive
Law Offices & Attorneys
Marketing Agencies
Coaching
Course Creators
DTC Ecommerce
Apparel
Supplements & Health
Kids & Baby
Home Goods
Meta Ads Manager · Google Ads · TikTok Ads · GA4 · Triple Whale · Klaviyo · Shopify · GoHighLevel
I track cost per booked call and close rate, not just cost per lead, because a high-volume ad that doesn't convert on the call is worse than a slightly more expensive one that does. I test creative sized to daily budget, scale spend on real close-rate data (60/30/10 across TOF, MOF, and BOF, heavier on TOF for a cold pixel), and diagnose weak performance as either a lead-quality problem or a closing problem, because I have run both the ads and the sales team.